March 27, 2017 • Elizabeth Hollingsworth My Wedding Décor will celebrate its second birthday next month. When the website launched in April 2015, it began with 80 products, which had grown to almost 500 products at the end of 2016. But when I launched its sister website, My Event Décor, at the end of January 2017, it was time to firmly reassess my product line for both. As a result, I have deleted or replaced about 100 products for the following reasons. I originally offered wedding décor for hire in Sydney, Melbourne, and Brisbane on My Wedding Décor. For the My Event Décor site, I duplicated, and rewrote, the descriptions of all non-bridal My Wedding Décor rental items that would appeal to those organizing corporate events in Sydney, Melbourne, and Brisbane. I then added to My Event Décor a number of products targeted to expos, product launches, store openings, and corporate dinners. I deleted all Sydney and Brisbane rental products on My Wedding Décor to focus on Melbourne-only rental products — I live near Melbourne — and have kept Australia-wide wedding items for purchase to couples, stylists, and wedding planners.

I deleted many wedding products for purchase or rent that were priced at sub-$30. benefits of renting a chair in a salonI discovered it took almost as much time to process a $900 gold Tiffany chair rental order as it does for a $29 wedding cake topper.chair and a half victoria bc My theory that some bridal customers might buy an inexpensive item to test my company’s services, and then buy increasingly larger orders did not hold true.second hand hairdressing chairs for sale uk Nearly all of my repeat My Wedding Décor customers have been stylists, wedding planners, and event managers whose budgets are large – and get larger with subsequent orders.cheap chair rental wisconsin

While I was initially worried about getting rid of my low-priced products, it has lifted my average order value, and positioned my website as higher-end as a result.table and chairs rental miami One supplier whose original rental threshold was $200 increased it overnight to $500. lazy boy chairs partsThis forced me to delete many of their lower-priced products that would have required a ridiculous number of units hired to reach their threshold. However, there are “must-have” event décor items, such as chairs, that customers often — but not always — rent in large quantities. To meet the new rental threshold, I packaged an offering of a wooden wedding arch with 30 folding chairs for rent. When you have a trendy product, such as floral walls in event décor as backdrops, the original suppliers either go high-end and raise their prices (due to demand), or they keep prices the same and are frequently booked out.

But, conversely, the law of supply and demand means high demand leads to a rise in its supply. Thus, for trendy products, I eventually found emerging suppliers whose prices were much lower than the original supplier. Once a product has peaked in trendiness, I typically lower its price because it has started to wane in favor with the high-spending, cutting-edge crowd and is becoming a lower-priced generic item. I had to delete a couple of suppliers who provided a single, unique, rental product. I did this for three reasons. First, it took me almost as much time to check availability for the one item as for several items with one supplier. Second, the single-product suppliers charged delivery fees to transport and collect that item. Had customers wanted to rent only that item, it would have been fine. However, the customers usually wanted to hire several items from — unbeknownst to them — several suppliers. This meant near-four-figure delivery fees, at which the customers baulked.

Third, the single-product suppliers began to use search engine optimization techniques, making it much easier to find their product on Google, which meant customers tended to choose the original supplier, not my business, to rent it from. Every retailer has them: the products they believe will be sure-fire winners but, instead, fail to sell (or, in my case, rent). Some of my event decor products that didn’t sell or rent as much I thought they might include a Millennium Falcon cake pan, soccer-ball-sized votive holders handmade from raw twigs, steampunk-style copper piping candlesticks, gold mercury glass pineapple shape vases, a Lego bridal couple cake topper, faux moss placemats, seashell place card holders, and a set of eight hand-painted red Tiffany chairs. I have a few products that have yet to sell or rent because they have poor photography. I plan to showcase them with professional images from a recent wedding photo shoot. I hope to convince a wedding magazine editor to publish the images.

If so, it could well boost the products’ desirability, and therefore lead to sales. And if they don’t sell, well, they’ll be deleted, too. What decisions do you make to cut products that don’t sell?Here at Taylor Rental - Party Plus we're excited about our new look, and we're celebrating by adding lots of new party rental and party retail items to our existing inventory. Are you planning a special event, wedding or fundraiser? Put us at the top of your guest list. If you’re a party planner, caterer, or someone who just likes to entertain, you will love our great selection of party essentials! Whether it’s a tent, dance floor and stage—or food warmers and serving trays, we’ve got it all AND everything in between! From basic linen, china and glassware to specialty fabrics, chargers and stemware…the best events are Taylor-made. Our chocolate fountains will be a unique and elegant addition to your special occasion. Your guests will be delighted with the taste of our imported Belgian chocolate.

We also offer peanut butter and caramel! It's always a good bet to have a casino party. We have blackjack, craps, roulette, poker, Texas hold 'em, slot machines and a money wheel. They are complete with all accessories. Let's have a hoe down y'all! We have all the fixins – western bar, ranch and barn entrances, barn backdrop, covered wagon, hay bales, wagon wheels, fencing, barrels, cactus, centerpieces and more! A nautical party is just what the captain ordered. You can rent props for a seafood extravaganza your guests will love. Boats, floats with rope, life preserver, captain's wheel, weathered houses for backdrops, four and six foot docks, pilings and much more. Crabs, lobsters and fish nets are some of the items available for purchase. Our frozen drink machine is a must for your tropical party. Sip on margaritas at our tiki bar after doing the limbo. Other items include tiki totems, reed fencing, beach photo op, kahunas, tiki hut, centerpieces and much more! Decorate with our retail fish nets, leis, hula skirts, tiki torches, lanterns and more!

We can provide you with rental and retail items for a fifties, south of the border or international theme party. For outdoor family fun we offer inflatable bounce houses, bouncer/slide combos, wet or dry slides, slip 'n slide, and sticky wall. Also arcade basketball, dunk tank, volleyball, ping pong, spin art, and carnival board games. The kids will love our sno cone, cotton candy, popcorn and hot dog machines while your steak is sizzling on one of our gas or charcoal grills. We specialize in white frame tents. Add a tent liner, floor and carpet, lighting, dance floor and stage for your wedding or special event. We offer on-site tent evaluations, and our event specialists are here to help you plan the best event ever! Wedding Invitations are available in store and online! Come by our showroom at 4472 Corporate Square, just off Radio Road! We are conveniently located in Naples to serve all of Southwest Florida, including Bonita Springs, Estero, Ft Myers and Marco Island with superior service and quality products.