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Total Population of India = 1.28 billion Working population = (Age 22 to 60 years) = 50% of 1.28 billion = 0.64 billion We can split up the age group of 22 to 60 years in terms of income as follows,
black folding chairs ikea Below Poverty line = 20%
all weather wicker chairs on sale Lower Middle Class = 40%
dining room chairs za Middle Class = 30%
bar chair price in the philippines Upper Middle Class =10% Let us assume that people in Below Poverty Line work in blue collar jobs which involve frequent transit (Auto drivers, fruit vendors, security staff etc) Let us assume that 30% of lower middle class work as clerks/related jobs at offices and all of middle and upper middle class work at offices which are stationary (desk work requiring chairs)
Relevant population = (30%*40%*0.64)+(40%*0.64)= 0.25 billion Assuming a sex ratio of 1:1, let us assume that 50% of women and 80% of men work (This takes care of unemployment) Total working population using chairs = (0.5*0.125)+(0.8*0.125) = 0.1625 billion I have split overall in terms of income, which takes care of urban and rural divide. However in order to get more precise, we can first split as urban and rural and then divide in terms of income. For rural, the BPL segment may be higher. All other calculations remain the same. The current population of India (as of July 01,2015) - 1.28 billion Let us subcategories the population into Rural and Urban. Assuming an even distribution of number of people in a particular age group and considering the average life expectancy to be 80 years.of people in the 21 to 60 age group will be = 0.5 * 1.28 billion = 0.64 billion Roughly India's 30 % of population lives in urban areas and the rest 70% in rural areas.
Urban population = 30% of 0.64 billion = 192 million Rural population = 448 million Now assuming that from the total of the workable class only 30% is educated/has a job/has business/ has something to do with sitting in an office = 30% of 192 million = 57.6 million Since most of the rural class is related to the farming / labor intensive activities, I would assume that only 10% of the people use office chairs in administrative / government offices etc. = 10% of 448 million = 44.8 million Total = 57.6 + 44.8 = 102.2 million Also , there are places where some extra chairs are there e.g. conference rooms etc.which would compensate the 10% taken in rural areas ( which is pretty much steep actually ) Let's start with India's population = 1.2bn The office going population generally falls in the age group of 25-55 years Assuming equal distribution between ages 0-80, the total population between 25-35 is around ((3/8)*1.2bn) = 0.45bn =450mn As India is a very young nation and there would be some people below 25 and some above 55 attending offices, we need to add around 50mn to this figure to take it to around 500mn.
Now around 50% of India's population is employed in the primary sector (agriculture) which does not require office chairs, so remaining population = 250mn The employment among this remaining group would be around 70% as many women and some men would not work in offices (including unemployment rate of 5%). Thus remaining population = 0.7*250mn = 175mn Now around 60% of this workforce is employed in the informal sector and some are in other low-paid jobs which do not provide the perk of an office chair. Remaining population = 0.4*175mn = 70mn Assuming that an office chair lasts for 10 years, this lot of 70mn chairs would get exhausted in ten years and thus on average every year around (70mn/10) = 7mn chairs would have to be replaced.of jobs are increasing, I would add 10% more to this figure. Final answer = 7.7 mn chairs are sold in India every year Taking Population = 1.2 Billion 70/30 % division in Rural and Urban, Ie: 84 Million in Rural and 36 Million in Urban Residents.
50% of the population is between 22-60 (Working years) Ie 42 Million Urban, 18 Million Rural out of these 22-60 yr group, residents can be divided into: BPL (Below Poverty line 20% 40% LMC (Lower Middle class) 40% 30% MC (Middle Class) 30 % 20% UMC (Upper Middle Class) 10% 10% *Assuming in Urban SEC: From( BPL 5%, LMC10%,MC20%,UMC5%) Work in the organised sector and need office chairs, Demand= (5+10+20+5)%*42 Million = 16.8 Million Urban Demand *Assuming in Rural SEC: From( BPL 2%, LMC5%,MC10%,UMC3%) Work in the organised sector and need office chairs, Demand= (2+5+10+3)%*18 Million = 3.6 Million Rural Demand